Blue Heart FY19 /
La Mer

BLUE HEART FY19 / LA MER
A beautiful limited edition 200ml Créme jar for La Mer's Blue Heart initiative. With a promise to support ocean conservation efforts, La Mer helps fund organizations focused on educating future generations by empowering them to become change agents in their local communities. I helped to create the PR mailer sent out to thousands of influencers with the tagline "See what they see" in 100% recyclable materials and a keepsake kaleidoscope.
*Photo credit to @vanivergara (bottom left)