CMP-SP118SOC1-0653_Cropped

Mineral Co. /
Body Care Collection

LBRANDS / BATH & BODY WORKS
Mineral Co. is a new brand launched only in Bath & Body Works stores. This brand is inspired by the holistic healing properties of gemstones with infused natural mineral complexes. Beautiful illustrations decorate the bottles in a subtle metallic finish that mimic light hiting crystals. Soft slate gray cartouches and copper enclosures ground the feminine and airy colors while unifying the identity of the brand. These earth tones are then juxtaposed to the irridescent foil details offering a sliver of mysticism. To keep the line friendly and approachable, a typewriter slab-serif is used offering a utilitarian aesthetic.

FPO-SP18SOC1-3576
FPO-SP18SOC1-3523
FPO-SP18SOC1-3548

Selected Works

La Mer x SorrentiPackage Design

La Mer Blue Heart FY19Package Design

GinghamPackage Design

KaleidoscopePackage Design

In the StarsPackage Design

Fall FloralsArt Direction

Mineral Co.Branding

The Fragrance ExperimentPackage Design

True GentPackage Design

Men's Body CarePackage Design

Google Play MusicUI / Illustration

Magic in the AirPackage Design

Romance Photo SeriesArt Direction

Amber & ArganPackage Design

Skyscape WallpapersIllustration

Half & Half: A SearchInstallation