LBRANDS / BATH & BODY WORKS
Mineral Co. is a new brand launched only in Bath & Body Works stores. This brand is inspired by the holistic healing properties of gemstones with infused natural mineral complexes. Beautiful illustrations decorate the bottles in a subtle metallic finish that mimic light hiting crystals. Soft slate gray cartouches and copper enclosures ground the feminine and airy colors while unifying the identity of the brand. These earth tones are then juxtaposed to the irridescent foil details offering a sliver of mysticism. To keep the line friendly and approachable, a typewriter slab-serif is used offering a utilitarian aesthetic.