The Fragrance Experiment /
Body Care Collection
The Fragrance Experiment /
Body Care Collection
LBRANDS / BATH & BODY WORKS
This is an experimental fragrance launch during the holiday season that added a new fractal space in Bath & Body Works stores. The packaging for this collection reflects a mysterious and double-sided visual that allures curious customers, emphasizing the experimental fragrances carried within. With overtly black labels contrasting with hyper irridescent foil accents, this collection creates a modern and sexy space for the millenial consumer.
LBRANDS / BATH & BODY WORKS
This is an experimental fragrance launch during the holiday season that added a new fractal space in Bath & Body Works stores. The packaging for this collection reflects a mysterious and double-sided visual that allures curious customers, emphasizing the experimental fragrances carried within.
With overtly black labels contrasting with hyper irridescent foil accents, this collection creates a modern and sexy space for the millenial consumer.
