ESTEE LAUDER / LA MER
This was a creative mailer sent out to influencers celebrating the launch of La Mer's new Concentrate formula with lime-tea extract. Speaking to the Concentrate's protective qualities and antioxidants for skin, the idea came as the beholder's very own skin-survival kit. The gift comes with a branded mini thermos speaking to the protective antioxidants the Concentrate provides as well as promoting hydration, and unique cooling patches to depuff under-eye circles or inflamed areas of the face. All of this, plus the full-size Concentrate are packed in a beautiful keepsake tin.
The featured influencer video above is by Frost Yaw (IG @yawfrost)
*Photo credits in order from left to right: @iman.m.o.y (first 2), @martaortizp, @yanabaharudin
Gallery thumbnail photo credit to @yanabaharudin, Project thumbnail photo credit to @yoshiko_izumi
Selected Works
La Mer x SorrentiPackage Design
The NEW ConcentratePackage Design
The NEW Regenerating SerumPackage Design
La Mer Blue Heart FY19Package Design
GinghamPackage Design
KaleidoscopePackage Design
True GentPackage Design
In the StarsPackage Design
Fall FloralsArt Direction
Mineral Co.Branding
The Fragrance ExperimentPackage Design
Men's Body CarePackage Design
Google Play MusicUI / Illustration
Amber & ArganPackage Design